Current:Home > FinanceChipotle and Sweetgreen's short-lived beef over a chicken burrito bowl gets resolved -BeyondProfit Compass
Chipotle and Sweetgreen's short-lived beef over a chicken burrito bowl gets resolved
View
Date:2025-04-12 16:14:01
Sweetgreen, it seems, has turned down the the heat brought on by Chipotle Mexican Grill, Inc.'s chicken burrito bowl lawsuit.
The salad chain told NPR it decided to rename its new chipotle chicken menu item, following its fellow fast casual restaurant's legal challenge over the previously named "Chipotle Chicken Burrito Bowl."
"In order to focus on the business and continue serving our guests without distraction, we have decided to rename our bowl to the Chicken + Chipotle Pepper Bowl as part of a tentative agreement to resolve the lawsuit," a spokeswoman for Sweetgreen said in a statement to NPR. "Our mission is to bring customers healthy, elevated and craveable menu items that make you feel good. We are looking forward to putting this lawsuit behind us as we continue to connect more people to real food."
In its complaint filed Tuesday, Chipotle had originally accused Sweetgreen of trademark infringement, trademark dilution and deceptive trade practice. The burrito chain claimed that Sweetgreen attempted to profit off Chipotle's near-identical, directly competitive and well-known product.
The salad chain launched its new menu item in late March as part of the company's expansion beyond green salads and warm grain bowls.
Among Chipotle's complaints were that Sweetgreen's menu item features similar ingredients to its own, and that Sweetgreen makes "prominent use "of the famous Chipotle trademark in various marketing channels, as well as a font "near identical to Chipotle's stylized logo." The lawsuit also claimed Sweetgreen's advertisements feature "a background that is nearly identical to Chipotle's trademarked" Adobo Red color — all with the goal of creating a false association with Chipotle.
Social media accounts associated with Sweetgreen appeared to acknowledge customers' close association between the two companies. In response to a comment on Instagram saying "Chipotle who?!" to Sweetgreen's announcement of the new menu item, the restaurant said, "you said it, not us," and included an emoji meant to indicate "zipped lips," the lawsuit alleges.
veryGood! (9592)
Related
- Pressure on a veteran and senator shows what’s next for those who oppose Trump
- Spain’s report on Catholic Church sex abuse estimates victims could number in hundreds of thousands
- Britney Spears reveals in new memoir why she went along with conservatorship: One very good reason
- LeBron James: Lakers 'don’t give a (crap)' about outside criticism of Anthony Davis
- Tree trimmer dead after getting caught in wood chipper at Florida town hall
- On Halloween, here's how to dress up as earth's scariest critter — with minimal prep
- Russia hikes interest rate for 4th time this year as inflation persists
- Tentative agreement with Ford is a big win for UAW, experts say
- Rolling Loud 2024: Lineup, how to stream the world's largest hip hop music festival
- Shein has catapulted to the top of fast fashion -- but not without controversy
Ranking
- Are Instagram, Facebook and WhatsApp down? Meta says most issues resolved after outages
- 3 teens arrested as suspects in the killing of a homeless man in Germany
- Tentative agreement with Ford is a big win for UAW, experts say
- Where you’ve seen Atlanta, dubbed the ‘Hollywood of the South,’ on screen
- Rolling Loud 2024: Lineup, how to stream the world's largest hip hop music festival
- South Koreans hold subdued Halloween celebrations a year after party crush killed about 160 people
- A roadside bomb kills 2 soldiers and troops kill 1 militant in northwest Pakistan
- Timeline shows Maine suspect moved swiftly to carry out mass shooting rampage and elude police
Recommendation
Realtor group picks top 10 housing hot spots for 2025: Did your city make the list?
Timeline shows Maine suspect moved swiftly to carry out mass shooting rampage and elude police
In Seattle, phones ding. Killer whales could be close
Ex-Michigan star says someone 'probably' out to get Wolverines in sign-stealing scandal
The White House is cracking down on overdraft fees
Police find note, divers to search river; live updates of search for Maine suspect
Antarctica is melting and we all need to adapt, a trio of climate analyses show
In Seattle, phones ding. Killer whales could be close